A significant difference from the start“We strongly believe that UX will play a much bigger role in the future. Companies are starting to realize the great effect of including both UX and research in the development process. Studies have shown that a small investment or effort (eg. 10% increased development budget) often creates great results (eg. 80+% of increased sales). The important thing is to really make a difference in the early stages.”
— Christian Josefsson, CEO Uptive